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Welcome,
Professional Speakers:
You
must bookmark this resource page. Michael adds to it on a regular
basis. This
page includes copies of articles and handouts that Michael has written. Please browse them
by title/topic -- it's FREE! Also this page has gobs of other cool
resources that you MUST take advantage of -- and even some of them are
free!


LISTING
OF CONTENT
What
follows are articles, programs and handouts that Michael has presented to speakers at the
National Speakers Association and its chapter.
You may and are
encouraged to reprint any of the
following articles and or handouts as long as you give full credit to the author:
Michael Scott Karpovich, Certified Speaking
Professional 1-989-673-3036 P.O. Box 272, Caro, MI 48723-0272 U.S.A.
E-Mail CLICK HERE!
BEYOND THE "WOW!"
TOP TEN REASONS NOT TO GET A
TOLL-FREE NUMBER
FREE IS A FOUR LETTER WORD
KARPs ABCs, 1,2,3's, Do, Re,
Mi's of Marketing for the Professional Speaker
BUYING A PREGNANT RABBIT
leveraging your speech
WORKING WITH BUREAUS
Where Did You Leave Your
Legacy?
Positioning Yourself to Leave
a Legacy
DESIGNING YOUR LEGACY (What
footprints will you leave?) or THE PURSUIT OF FAME (It is not self-serving
it is what you owe your audience!)
Your 46-step process to achieve
FAME from ground ZERO handout
-
The
Pursuit of Fame Part 1
-
The
Pursuit of Fame Part 2
-
The Pursuit of Fame Part 3
-
The Pursuit of Fame Part 4
-
"CRISIS MARKETING"
(...when you just gotta eat!) handout
Why Your Chapter Must NEVER
Do A Directory Again! chapter planning tool
If you are serious, YOU MUST check out the speakers
resources inKarp's Bookstore!
Copyright © 2009 Michael Scott Karpovich
E-Mail: CLICK HERE!
Home Page: http://www.karpovich.com
Michael as a
MENTOR?: For
years people have begged Michael to create an opportunity for his colleagues
to hire him so that they may learn to become a "MASTER
STORYTELLER!" If you really feel that this will help you grow as
a professional speaker, Michael will gladly work with you through an eight
week course. CLICK HERE
SPEAKER'S
RETIREMENT: As
a speaker we get paid when we speak. If you are brilliant you create
products that also add income. If you are blessed your book will sell
forever and will become a residual income. However what happens if you
only sell books when you speak? What happens if your only real income
comes when you speak? What happens if you want to retire? What
happens if you want to take a sabbatical or a long vacation? Will your
income STOP? Will you be able to pay your bills? Will you need
to get a real job? Will you start working as a greeter at Wal-Mart?
GOD FORBID Michael Scott Karpovich has discovered a tool that builds
residual income -- a supplementary business where we get paid not for what
we do but for what we STARTED! Within a year we got to the point where
we no longer need to "do" anything but we will continue to make
thousands of dollars a month! It is our plan to build this to the
point where (on a very part time basis) we will bet to the point where we
are making $10,000 every month without any extra effort. If you see
value in this please call us and in 30 minutes we can show you exactly what
we are doing. Dial our personal direct line at 989-529-5070.
Michael will always be a professional speaker and in over three decades has
built an amazing profitable business. He will continue to speak but
this effort has already allowed him a lot of flexibility.
DIVERSIFICATION:
As
speakers we need to diversify what we do to pay the bills. One way is to write
books and articles and sell an assortment of products. However, past national
president, Certified Speaking Professional and Speakers Hall of Fame recipient
Nido Qubien has pointed out that too many speakers rely on speaking income
alone to pay the bills and this can be quite dangerous. Nido himself
invests in real estate, serves on the board of a bank, is chairman of "Great
Harvest Bread Co." and now is serving as the president of High
Point University! Many other great speakers invest in real
estate or owns companies that have little to do with speaking -- just to supplement
their income. This is called "WISDOM!" My wife
and I found a great opportunity that doesn't negatively affect time on the
road speaking, or time at the desk writing and creating... CLICK
HERE TO READ MORE!


WOW! With this program you can get an audio file on your
website for less than $1 per day. I think it is worth checking out:
http://members.audiogenerator.com/SpecialInfo.asp?x=53876



I am very impressed by what "Speaker Launcher" has
done for some of my colleagues!

List Your Site with Overture and appear on the top of search results of leading sites like Yahoo!, Lycos and MSN!
When I listed my website my hits went up significantly! You can literally
own a search term! THINK ABOUT IT!


You must Check out eSpeakers.com
NOW!
It
is hard to maintain the speakers calendar, keep in touch with bureaus, keep
track of holds and confirmations not to mention second and third holds! OH
BOY! There is a solution in one word: eSpeakers.com
! Not only is this a master online calendar for speakers, but it tracks
everything from multiple holds, block out dates, confirmations to speech times,
client contact information, even speaker's stories, travel details, rental car,
airline and hotel confirmations! eSpeakers.com
comes in three versions eVent Junior which is free, eVent Junior Plus and eVent
Pro! Although all three versions are great, the amazing thing about the
Pro version is it enables bureaus to check your calendar for open dates and they
can actually put a hold on your calendar even if they can't get in touch with
you! The bureaus can even put your calendar on their website as you can
put it on yours! In my opinion you are foolish if you don't, at very least have
the free version! This has revolutionaries my business in only a few days!
Coach from
home with "KEEN"

Are you tired of travel,
planes or even more the painful delays? Many of our colleagues have been working
quite hard to find alternative ways to make a living as a speaker. Of
course you could always write another book or article or perhaps you could run
successful Teleseminars. I have discovered a brilliant program called
KEEN.com! KEEN is a program that allows you to offer your information for
sale over the phone. You may offer your material in a pre-recorded format or
live over the phone. In either case your fellow KEEN members will pay
money to call you or that taped program. You set your per minute fee and you get
2/3 of your fee above 5 cents per minute. It would be foolish for you not to
take advantage of this FREE opportunity to promote your expertise and your
consulting or speaking services while making money! Click here to become
part of this community:
 
PLEASE REFER TO #130 WHEN YOU ORDER!
Speaking Successfully: 1001 Tips for Thriving in the Speaking Business
is an invaluable resource for those who speak as part of their business. We have
organized the best tips from SpeakerNet News compiled through 1998. We've
double-checked Web sites, deleted expired offers, and worked to make this the
best version of collected wisdom from speakers around the world.
We hope you will be as pleased as we are with the result.
Speaking Successfully is available in printed form and as an
electronic book (PDF).
Please refer to our Affiliate Number
when you Order
your copy today!

The International Federation of Professional Speakers, it's National
Associations and its local and regional chapters are the community, the neighborhood,
the family of professional speakers. Speaker Net
News is where we meet on-line. This unique, brilliant Ezine is
not "officially" a product of any speaker association but it is a
result of individual members contributing ideas, solutions, questions and
answers. RECOMMENDATION: Subscribe to the online newsletter
NOW! IT IS FREE!! Click
Here to SUBSCRIBE NOW!
I book 40 to 50% of my speaking engagements on-line this is one
of the resources I regularly reference. Brilliant tools to become a leader on
the internet...
Speakers
& Trainers: Build a Business, Not Your Career
with
Rita Risser, JD, CSP
Tired of being on the road? Leverage your expertise and build
a business that will support you to live your life. Stay at home when you
want, work part-time or sell the business and retire. You can clone yourself
and build a business by hiring contract trainers and licensing your materials
for in-house training and to independent contractors.
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Have a FREE, easy method to reach current or
potential clients
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Receive recognition and media attention for your expertise
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Achieve the credibility of being published
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GET YOUR OWN WEB SITE
NOW!
This
is a great tool to help you create a quick inexpensive website without hiring a
designer. Depending on how long you invest in learning the tool, you can
make a profitable site with this program. I have at least one site with
this tool and have authored one for a friend and some audience members took it
upon themselves to author a site on my behalf! HOW COOL!
ProSavvy generates Quality
Projects, and streamlines the process of bringing our small consultants
together with clients that have active projects to fill.
-
Hundreds of Qualified Project
opportunities each month
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Average Project Closes in just 39
Days
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Reduced Competition
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New projects listed daily
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Easy Online Response system; talk to
new clients with out lengthy bids & proposals
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Quality Projects screened to find
clients that are budgeted and ready to hire
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Training and Support to help ensure
your Success Closing Projects
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Service Warranty to assure a Return
on your Investment
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Projects for a variety of skills
including: Sales/Marketing, Management, Engineering, Finance,
Environmental, Finance, Telecom, Safety, IT.... & many more.
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Over 75,000 Active Businesses
including Fortune 500 Companies
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Over 800 different industries
including: Healthcare, Manufacturing, Finance, and many more.
Partial Client List: (copy to the URL
address below to your web browser)
http://www.prosavvy.com/images/homepage/clientlist.pdfBrochure
Examples:
http://www.prosavvy.com/affiliates/examples/If
you Qualify as an Affiliate you can start responding to projects from the day
you sign-up!

Professional Colleague
and fellow speaker Karen Rose has
brought this amazing tool to my attention and I believe we need to seriously
consider what Talk Fusion can bring to our marketing efforts. Bring
life to your e-mail... bring video to your e-mail and website.
This tool is brilliant and is a profound marketing tool for anyone who is a
communicator or educator! Click on the link and take the tour

If you're one of the 700 million email users sending over 30 billion
emails every day, you can point, click and send vibrant video emails to
anyone, anywhere in the world, anytime. Talk Fusion combines the power of
television with the ease of email, allowing you to be in two places at
once, share special moments and even build greater brand loyalty among
customers. All without annoying downloads, pop-up windows, software to
install or attachments to open. And with our proprietary technology, you
can add razzle-dazzle to any message in less than two minutes.
Create video emails that will impress
everyone.
After all, isn't that the point?
It is so simple, anyone can use it.
No Internet experience necessary.
It's fast and affordable!
Create great-looking video emails in the same time it takes to make a bowl
of popcorn.
Everyone loves Talk Fusion's video email.
Customer
success stories.
 
PRESENTER SPECIFICS
Scheduled Expert for April, 5th: Michael Scott Karpovich, Certified
Speaking Professional
Expert's Field: Founder of the Education P.E.G.!
Expert's Website: http://www.educationspeaker.com
CONTENT
SPECIFICS
Event Title: "Building an Empire within the Education Market"
Event Description: You are kidding me! You make a living speaking to
children? to parents? to
teachers? to schools? THERE IS NO MONEY IN IT! You've heard it before, if you
want to make a living, or certainly a good living from speaking to schools!
Well,
many speakers have chosen to speak to schools and have consistently made
astounding amounts of money and a great living within this amazingly
profitable, powerful and astoundingly large niche.
In 1978 Michael Scott Karpovich started speaking to sixth graders and
since that time he has worked hard to build an empire within the education
niche. During this session you will learn how he has built his business into a
multi faceted empire within education. He will show you how to expand your
message to different audiences, through different venues, and by exploiting
different educational tools. During
our call you’ll hear how Michael has a six-figure income for every one of
the past 15 years! Time allowing he will also answer your questions about
marketing to schools. Michael is
not only the current chair of NSA’s Educators Professional Experts Group
PEG; he is the founder! He
presented a version of this at the NSA Western workshop this past February, he
has helped over fifty very successful education speakers go from desire to
profit… and to difference maker!
Youth
Navigators Roundtable
Sales and Marketing
The National Speakers Associations Seventh Competency
This
is the "developing
business" Competency. It involves sales and marketing knowledge, skills
and techniques to generate speaking engagements and expand the impact of
speakers’ messages through product sales. If mastery involves wisdom, and
wisdom involves the capacity to make finer and finer distinctions to discover
uniqueness, that’s what mastering sales and marketing strategies is about.
Mastering this Competency results in comprehensive sales and marketing
strategies for speaking engagements and products.
TECHNIQUES FOR SALES AND MARKETING CONTACTS
An important part of a sales and marketing strategy is the process used to
initiate and maintain contact with clients. Contacts may be for qualifying/ prospecting,
selling, arranging a presentation/performance and follow-up or service. Mastering
techniques of sales and marketing contacts will include traditional approaches (telephone,
mail, person-to-person) and approaches evolving with new communication technologies.
SALES STRATEGIES
A sales strategy depends on what is being sold, to whom and how the sale is
accomplished. Developing sales strategies for speakers requires making distinctions
between several strategic components to build on the uniqueness of a sales opportunity.
Mastering this Competency begins with a speakers knowledge of five strategic
components of a sales strategy, their numerous elements, and the skills needed to work
with them.
MARKETING STRATEGIES
A marketing strategy depends on what is to be marketed, to whom it is marketed and
the marketing techniques employed. Developing marketing strategies for speakers requires
making distinctions among several strategic components to build on the uniqueness of a
marketing opportunity. Mastering this Competency begins with a speakers knowledge of
five strategic components of a marketing strategy, their numerous elements, and the skills
needed to work with them.
DESIGNING BROCHURES AND PROMOTIONAL MATERIALS
The design of promotional materials of all types is the first step to successful
direct-mail marketing and advertising.
MARKET PENETRATION
Many speakers fall into the trap of seeking their "riches" in far-flung
places when "diamonds-a-plenty" are within reach. They are missing the
opportunities of market penetration, developing what they have already "staked
out."
DEVELOPING A CELEBRITY IMAGE
Being a national or international celebrity elevates the image of the speaker to a
plateau above former peers. Personal qualities are important, but proper positioning is
essential to acquiring national or international acclaim.
SELLING AND MARKETING PRODUCT
Product sales have become an important part of many speakers businesses. For
some speakers, product sales are restricted to seminar manuals and other program support
materials. Other speakers have developed extensive product lines with books, audio- and
videotapes and other ancillary items that result in major sources of income.
CLIENT AND CUSTOMER SERVICE
Customer service, customer loyalty and partnering with customers are frequently
heard terms in all industries. What do these mean in the speaking industry for
speakers relationships with clients who hire them to present/perform and customers
who purchase their products?
Protect
your throat with
ENTERTAINERS SECRET!
As
a professional speaker the only thing you should treasure more than your
database and more than your letters of endorsement is your voice. In 1989
several speakers who I admired started to loose their voices. Some just
became very horse, other actually developed nodules on their vocal cords!
Some eventually quit speaking altogether! This scared me to death! Then an actor
buddy told me about this amazing elixir called "" that was being used by Broadway
actors and singers. I looked for years to find it then finally I got their
toll free number and I ordered it. PRICELESS! Spray it on the back
of your throat and you notice it! I take it with me everytime I speak, I
gave a bottle to my girlfriend who sings, I share it with all my speaking
buddies! It is small, will fit into your pocket or your purse -- it is
easy to take with you wherever you go. I even take it up on the stage with
me! I highly recommend that you try this tool yourself! Check out
their website at http://www.entertainers-secret.com
Consider some of the audio tapes of programs that Michael has done for the
National Speakers Association. You should seriously consider the one video tape of a
General Session Michael did. The video, and the presentation had very high reviews.
All of these audio & video tapes are owned by Convention Cassettes. Michael receives
no commission for any sales. As a service to you, please check them out. The
highest-rated, best-selling tapes are:
7 tapes Now 10 NSA Audio & Video Tapes
featuring Michael speaking to his colleagues at the National Speakers
Association. You can sort through the entire list at this link. (Michael gets no
commission on this sale) -to order
click here
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